The Surgeon Dilemma.
Whitepaper researched, written and published by Blueprint, sponsored by Covidien
Surgeons are instrumental in the success of a hospital. Their patient case revenue and their participation in the surgical device decision-making process make them key stakeholders within hospitals. The hospital and surgeon relationship has evolved over time. Current economic conditions are reshaping how hospitals manage costs and embrace product and procedural innovation.
Blueprint conducted surveys and interviewed over forty doctors to gain their perspective on the impact of cost management efforts among Value Analysis Committees and the potential impact on how surgical device manufacturers sell their products to customers.
Our in-depth discussions have revealed a shift in working relationships, as well as a growing involvement of clinical experts in the world of material logistics and cost management. In our latest whitepaper, learn how surgeons are dealing with the added workload of championing new surgical devices while collaborating with the hospital administrative team. We reveal key insights that will influence the new product adoption curve within hospitals and the long-term relationship between surgeons and hospitals.
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